SFB 627: Nexus
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SFB 627: Nexus
Project D6:

Influencing Factors of Demand Willingness of Location Based Services

English Version
 
Prof. Dr. Torsten J. Gerpott

University of Duisburg-Essen
Mercator School of Management Duisburg
Building LB
Rooms 226 to 229
Lotharstrasse 65
47057 Duisburg

Tel. +49 (0)203 3793109
Fax +49 (0)203 3792656
monika.bunn@uni-due.de


Overview


In sub-project D6 economic issues concerning acceptance and structure of innovative context-aware mobile non-voice applications respectively mobile data services are discussed. Therefore, conceptual funded empirical baseline surveys are employed to examine which service-, individual-, and context-related factors take influence on the willingness of demand. Within sub-project D6 data of surveys and quasi-experimental methods examining samples of private customers, business associates, and marquee figures of business who decide about the release of funds and technological key points concerning the implementation of such services in Germany is generated. The findings derived from statistically collected data are used to support the customer-based technological development and to identify solutions for a commercialization of context-aware mobile data services to achieve an increase in the willingness of demand in the aforementioned target groups.



Institute


- Department Technology and Operations Management    


People


- Project Head    
 - Prof. Dr. Torsten J. Gerpott   
- Research Assistants    
 - Dipl.-Kff. Sabrina Berg